Innovation

Innovation

Dr Jules Goddard

Author “Business Experimentation” and “Uncommon Sense and Common Nonsense”

Jules is a fellow of London Business School, Member of the Academic Committee of CEDEP at INSEAD. Formerly, Gresham Professor of Commerce at the City University; Visiting Professor, École Nationale des Ponts et Chaussées, Paris; Unilever Distinguished Scholar, AGSM, University of New South Wales. Author of “Uncommon Sense, Common Nonsense” a through provoking and inspiring book and “Business Experimentation”